A space for ideas.

WhY.

It is our view that TECHNOLOGICAL and societal changes are OFTEN AT ODDS WITH human nature.

The world we create is increasingly shaped by systems that are linear and data-driven.

While change is of course inevitable, we suggest that its inception and implementation should be considered against the wider effect on how we live, interact, understand and experience the world around us.

We are interested in the value that sits beyond the immediately obvious, and by opening up fields of enquiry rather than narrowing them too quickly, we believe more useful, unexpected and interesting ideas can emerge.

What.

Some of our work responds to existing questions; others begin with an observation, frustration, curiosity or possibility.

Whatever the starting point, we look at ideas from multiple perspectives, such as the tactile, behavioural, technological, cultural, or philosophical — allowing each to influence the direction of the work, both independently and in relation to the others.

The outcome might be a product, a digital tool, a system, a piece of research, a considered proposal, a practical experiment, or simply a new way of looking at something. As with our process, the outcome remains open.

How.

We operate somewhere between research, observation, discussion, making and testing.

Through this approach, historical references can sit alongside technological advances, practical constraints can sit alongside speculative thinking, and intuition can be considered alongside data.

Rather than forcing ideas through a predetermined process, we allow different forms of value to shape and refine the work in relation to one another.

The aim is not simply to arrive at an answer, but to explore and create work that feels useful, connected, and in tune with the human experience.